To really do marketing, you need to define and understand your brand. A lot of that is about personality – and letting it shine through everything you do. It’s staying true to yourself. Joppa Communications can help you develop a name, tagline or logo. I can help you figure out who else is doin’ that thing you do and what makes what you do different. I’ll also help you figure out your target audience, and make sure you’ve got the right marketing mix to reach them. Together, we’ll come up with a plan of action and make sure that the marketing mix is sustainable and where you'll get the most bang for your buck.

Effective storytelling is the key to any marketing effort. People want to know the folks with whom they are doing business. Good promotional materials – including websites, blogs, electronic and print newsletters, brochures and rack cards – help build a relationship with your audience. Joppa Communications can help develop materials that tell your story and let your personality shine through.

Social media is changing how we connect with one another. If you’re not taking part in the conversation, you’re missing some great opportunities to build relationships with your audience. Through social media, information is being shared at an unprecedented rate. Whether you want to set up a fan page on Facebook, start a blog, get a handle on Twitter or offer a great deal on Foursquare, Joppa Communications can help get you started. We'll take a look at which of these social media platforms is best suited to your business and help you define a strategy and get set up. Check out our specials for some great social media marketing options.

In the age of social media, public relations is once again all about the public - and not just about the media. Of course, it's still great to get profiled in your local paper. And who doesn't want to be quoted by The Boston Globe? But more and more people are getting their news from online sources, including blogs and news distribution companies. Joppa Communications can help you set up a public relations plan, write press releases and figure out where to send them to get the greatest return on your investment!

_As a freelance writers, I’ve written copy for all sorts of organizations. I've written articles for magazines, newspapers and newsletters,I 've written blog posts and copy for websites, and I've written press releases and marketing brochures. I translate your ideas into smart, sharp copy that appeals to your audience. Of course, if you'd prefer to do the writing, I'm also a pretty good editor. And I'm always happy to bust out the red pen and take a look at your project with a fresh set of eyes.